X90K | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV) 55



  • AC Power Cord
  • Batteries
  • Operating Instructions
  • Quick Setup Guide
  • Table Top Stand
  • Voice Remote Control


  • 4K Full Array LED

  • Cognitive Processor XR™

  • XR Triluminos Pro

  • XR HDR Remaster

  • XR Contrast Booster 10

  • XR 4K Upscaling

  • XR Motion Clarity

  • 4K XR Smoothing

  • 4K XR Super Resolution

  • Variable Refresh Rate

  • 4K/120fps

  • Auto Low Latency Mode

  • Dolby Vision® and Dolby Atmos®

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Award Winner

Logo of CES® 2021 Innovation Awards

Next generation picture and sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

Full Array contrast with lifelike depth

Our Full Array LED, powered by Cognitive Processor XR™, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life colour and depth.

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Sound from the screen, pictures and sound in harmony

Musician in a concert playing the double bass with sound waves

Enjoy sound that precisely matches what’s on screen with Acoustic Multi-Audio™ technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience.

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Just say what you want to see with voice search

Find new favourites, faster, with voice search. Jump right to a show or movie just by saying it, or try browsing with a voice search like “find action movies”. Press the voice button on your remote to get started.

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Close-up of woman with remote controlling TV using her voice

Bring the cinematic experience home, enjoy movies included with BRAVIA XR

Perfect for PlayStation®5

Enjoy more depth with deep blacks and extra brightness

Image showing effect of XR Contrast Booster on hot air balloon

Our Cognitive Processor XR™ enhances  pictures in the same way as your eyes focus for real life colour and depth. By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Scenes look more real with extra depth and detail.

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